Allergy Awareness Campaign
Allergy is a public health problem of pandemic proportions that affects more than 150 million people in Europe, where it is the most common chronic disease. According to experts, one out of every third child has an allergy and they expect the disease to affect more than 50% of all Europeans in 10 years’ time. To help the community to better understand this illness and its consequences, which are often severe, the European Academy of Allergy and Clinical Immunology (EAACI) launched an Allergy Awareness Campaign that emphasises the number of people who are ‘trapped’ by allergy.
Food Allergy campaign
The European Academy of Allergy and Clinical Immunology (EAACI) launched on June 2012 its Food Allergy Campaign. The purpose of the campaign was to raise awareness of the sharp increase of anaphylaxis in children, an allergic reaction that is severe and potentially life-threatening. It aimed at educating the public to recognise the symptoms and its triggers, and to teach methods of how to react in case of emergency, e.g. by using an adrenaline pen. The campaign went from June 2012 – June 2013 and produced the following documents:
- International Minimum Standards for the Allergic Child at School – ongoing
- Food Allergy and Anaphylaxis Public Declaration, launched during the Food Allergy and Anaphylaxis Meting, FAAM 2013, in Nice, France
- Food Allergy and Anaphylaxis Guidelines.